About Us
About YATR.co: Redefining Luxury Yacht Charters
Book a Yacht Charter in 3 Clicks.
At YATR.co, we believe that the unparalleled luxury and freedom of a yacht charter should be effortlessly accessible. Our mission is simple: Make yacht charters easy, transparent, and stress-free. We are dedicated to connecting discerning travelers with an exquisite fleet of yachts in the world's most captivating destinations.
Our Identity: YATR, LLC – Dedicated to Yachting Excellence
It is crucial to understand that YATR.co is operated by YATR, LLC, a distinct entity solely focused on the yacht charter industry. We are based in Miami, a premier global yachting hub. We are not affiliated with any other “Yatra” branded companies, such as the Indian online travel agency yatra.com or any art and culture foundations. Our singular passion and expertise lie in providing unparalleled yachting experiences. Our legal entity, YATR, LLC, is committed to transparency and dedicated service within the luxury charter market. We are not affiliated with any other “Yatra” branded companies, such as the Indian online travel agency yatra.com or any art and culture foundations. Our singular passion and expertise lie in providing unparalleled yachting experiences. Our legal entity, YATR, LLC, is committed to transparency and dedicated service within the luxury charter market.
Our Story: Born from a Passion for the Seas
YATR was born out of a shared passion for yachting and a belief that booking a yacht should be as effortless as booking a hotel. In April 2022, our founders, Umar Yasin and Matteo Vimeo, set out to create a platform that combines luxury with simplicity, offering a seamless digital experience for yacht charters worldwide.
While YATR connects users with yacht providers, we do not own, operate, or control any yachts, captains, or crew, ensuring a diverse and independent marketplace.
Why YATR?
We are committed to transforming your yacht charter experience. Here's why YATR.co stands apart:
Book a Yacht in Just 3 Clicks
Our platform is meticulously designed to save you time and eliminate confusion, making the booking process incredibly swift and straightforward.
Luxury Meets Transparency
We believe in clear pricing with no hidden fees, and every yacht listed on our platform is verified for your peace of mind.
Built by Experts
With decades of combined experience in yachting, marketing, and customer service, our team truly understands what clients expect—and we are dedicated to delivering it.
Meet the Founders
Umar Yasin
A U.S. Air Force veteran and distinguished marketing expert with a proven track record in building multi‑million‑dollar brands and generating billions of social media views. With over 6 years of experience in the yachting industry, generating sales in the millions, and having generated over $450 million for his clients, Umar’s vision and leadership drive YATR to stand out as a modern, trusted platform.
Matteo Vimeo
A U.S. Marine veteran and seasoned yachting professional bringing hands‑on experience in managing charters, yacht operations, and customer relations. With over 6 years of experience in the yachting industry, generating sales in the millions, and a career total of over $20 million in revenue, Matteo instills precision and reliability into every aspect of YATR’s operations.
What We Offer: Your Comprehensive Yachting Ecosystem
YATR.co is more than just a booking website; it's a comprehensive ecosystem designed to serve both charterers and yacht owners.
- •Effortless Yacht Charters: Our core service allows you to discover and book popular and featured yachts across premier destinations including Miami, Fort Lauderdale, Palm Beach, the Bahamas, the Caribbean, and France. Each listing provides detailed information, including yacht length, model (e.g., 55' Azimut Fly, 88' Sirena), starting price, and marina location (e.g., Jones Boat Yard, Epic Marina).
- •Transparent Listings: We provide a carousel of multiple images for each yacht (e.g., “Azimut Fly - Image 1” through “Azimut Fly - Image 10”), allowing for a comprehensive visual understanding. Our listings also prominently display icons for available amenities such as jetskis, floats, waterslides, Seabobs, Jacuzzis, WiFi, and tenders.
- •Financial Flexibility: “Pay in 24 months” option through Klarna, making luxury yacht experiences more accessible by spreading the cost over an extended period.
- •Exclusive Incentives: We offer a “$250 Rebate” for the first five bookings each month and “Exclusive Seasonal Discounts” for our newsletter subscribers, who also receive “$100 OFF THEIR FIRST BOOKING”.
- •For Yacht Owners: Our “List Your Boat” section provides a seamless platform for individuals and companies to list their vessels for charter, connecting them with a global audience of potential renters.
- •Partnership Opportunities: Explore our “Affiliates” program for partners looking to expand their reach within the luxury travel market.
- •Investment Opportunities: An “Invest” section is available for those interested in exploring investment opportunities with YATR.co, supporting our growth and innovation.
- •Information Hub: Our “News” section provides updates and insights into the yachting world, and our “FAQ” section offers quick answers to common queries.
Our Promise
When you book with YATR, you’re not just renting a yacht—you’re getting a carefully curated experience designed to make your time on the water unforgettable. Previous customers consistently praise the simplicity of booking online combined with our flexible payment options, highlighting the ease and convenience we bring to luxury yachting.
Our Commitment to Trust and Transparency
In an industry built on trust, YATR.co is committed to earning yours. We are proud to have been "Featured On" reputable media outlets such as Digital Journal, ABC News, and FOX 3, a testament to our growing recognition and credibility within the luxury travel sector. Our blog articles are published on various platforms.
We continuously strive to enhance our platform, ensuring a secure, efficient, and enjoyable experience for every user.